Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier refers the hierarchy of links you design to increase the effectiveness of your SEO campaign. Each level provides an additional layer of protection from Google and its penalties.
In order to get it right You'll need to invest time and effort. time. This is because Google takes a long time to locate new backlinks and assess their quality on an individual basis.
First-Tier Links
The first link that lead to your particular piece of content must be high-quality dofollow backlinks that are from reliable websites. These links are referred to as Tier 1 backlinks, and they are the foundation of your link-building strategy. They give your website enough domain authority to rank well on the search engine result pages. For instance, if your blog article is published on HubSpot, and it features an tier one link to SearchEngineLand's compilation of Link Building Statistics, then SearchEngineLand's rankings on the web would receive an increase from the link equity passed down from HubSpot.
The second tier of backlinks could be a bit more varied and can contain low-quality links such as spammy forum posts or low-quality bookmark websites and directories. However, the goal for Tier 2 is to produce high-quality content that is linked to your first-tier backlinks. This is because quality content will enrich the article the context of which it is located and will not stand out as something that has been added for SEO reasons.
To construct a successful tiered link building program, you'll have to invest in the creation of quality content and investing in tools such as RankerX or GSA. The time and effort spent manually executing a tiered campaign is worthwhile if you intend to see the improved ranking benefits of a properly built backlink pyramid.
Second-Tier Links
Tiered link development is designed to guide users through different pages before bringing them to your site. To make this work it's essential to select second-tier backlink sources that are relevant to your industry and website. Blog posts from guest bloggers are more effective than profile pages because they provide valuable content that users will want to consume.
You should generally avoid using tier-2 links on forums or other low quality sites. Choose pages that are of high-quality like industry articles or guest posts. These links will appear more natural and will have a greater impact on your search engine rankings. In addition they are more likely to be acknowledged by Google as passing link equity, which may increase their rank in SERPs.
If you are planning to build tier two links with the intention of boosting your SEO rankings, you need to be aware that it's difficult to get these types of quality backlinks manually. It could take months to pitch guest blog posts to first-tier publishers, and longer to wait for them to be published. Additionally, it may take weeks to see results of your efforts when it comes to creating new traffic and online conversions.
In addition, many SEOs resort to automated tools to help them create links for second-tier sites. This could be in violation of Google's Webmaster Guidelines and lead to penalties.
Third-tier Links
This level is home to a huge amount of links, many of which are borderline-spam. They are posted in social media platforms, as well as on user-generated content sites like Quora. They are used to index tier two links but do not transfer link equity on to the resource being promoted. These are usually nofollow links. In this stage marketing, the focus is more on quantity than quality. They use tools to post an enormous number of hyperlinks in forums, comments sections of articles and blog posts, in directories and in other similar locations. In this case, tiered link-building becomes a gray zone that is in violation of Google's webmaster guidelines.
Tiered link-building strategies require an immense amount of time and effort to be successful. Google may take months or even days to index an backlink. It may then take weeks or months to see the SEO effects. Therefore, marketers must be patient and follow an efficient content strategy.
In addition marketers should stay clear of using too many automation tools to achieve this level of linking. These tools could be in violation of rules for optimizing search engines and result in penalties. It is preferential to select the links manually and place them on relevant websites for donors rather than using automated services such as GSA or RankerX. This will stop the search engine from penalizing the promotion using links that are not of high quality.
Fourth-Tier Links
Tiered link building is still an effective method to improve website rankings. Since tiered link building tools has made major efforts to eradicate "black-hat" SEO techniques, tiered link building methods have suffered.
This is because they are considered to be gray-hat in the SEO world, and can be penalized if they are used in a manipulative manner. Tiered links are backlinks built on different tiers of an underlying pyramid of links. The main purpose of these backlinks is to improve the rank of a promoted site in search results. This means that the promoted page will be more prominent than its rivals and gain more organic traffic.
This category has a lower number of backlinks, and are generally nofollow. In addition this tier may be composed of low-quality social directories, media profiles, and article networks. These links can be created in a natural way or through strategic automation solutions. However, they must remain diverse in terms of domains, niches and their relevance.
These backlinks, apart from being low-quality and nofollow, can also cause issues if they aren't diversified enough. Google has a team of hounds that are well-trained and are always looking for patterns and strategies within backlink profiles. If they find them, not only could the link-building team get penalized, but so can its clients.